Key Takeaways
- MrBeast was the top creator for the sixth straight year.
- Rosé and Bruno Mars’ “APT.” became the fastest K-pop video to reach one billion views.
- User-generated Roblox games and the chaotic Italian Brainrot trend dominated global conversations.
- YouTube has launched its first-ever personal Recap, showing your top channels, genres, and “viewer personality.”
- Users can explore the full global trends list on the YouTube blog and access their Recap directly in the app.
YouTube is marking its 20th birthday with a look back at the creators and cultural moments that shaped the platform in 2025. Leading the list once again is MrBeast, who secured the title of top creator for the sixth year in a row, cementing his influence on the platform’s creator ecosystem.
Music trends also took center stage this year. Rosé and Bruno Mars’ hit “APT.” broke records as the fastest K-pop music video ever to cross one billion views. Meanwhile, YouTube’s broader culture was shaped by user-generated worlds, with Roblox games ranking among the most-watched experiences on the platform. The quirky and chaotic Italian Brainrot phenomenon also surged, becoming one of the most defining meme universes of the year.
To celebrate the milestone, YouTube has rolled out something entirely new: its first-ever personal Recap. Similar to Spotify Wrapped, the feature gives every user a customized look at their year on YouTube. You’ll be able to see your top channels, favorite categories, and a special “viewer personality” profile based on your watch history.
The platform encourages users to check out the full global trends list on the official YouTube blog and dive into their personalized Recap right inside the app. For longtime fans and new viewers alike, it’s a fresh way to reflect on what made 2025 a standout year on YouTube.
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