Key Takeaways
- Users can now select “Not Interested” on Reels or flag comments to better train the recommendation engine and see less undesirable content.
- The algorithm will prioritize newer videos, aiming to show users 50% more Reels that were uploaded on the same day.
- AI-powered search suggestions will appear on Reels to help users discover more content on topics they enjoy.
- “Friend bubbles” will appear on posts and Reels, showing what friends have liked and allowing users to quickly start a private message.
Meta announced a significant update to the Facebook algorithm on Tuesday, aimed at refining the Reels experience by giving users more control and prioritizing content that aligns with their preferences. The changes are designed to address common user complaints about seeing irrelevant, scammy, or low-quality AI-generated videos.
The core of the update is enhanced user feedback tools. You can now more easily tell Facebook what you don’t want to see by selecting a “Not Interested” option on any Reel or by flagging a comment. This direct feedback will help the recommendation engine learn and adapt, hopefully leading to a more enjoyable and relevant feed. The “Save” feature has also been streamlined, making it simpler to collect your favorite content in one place.
In addition to user controls, the algorithm will now prioritize timeliness, with the company stating it will surface 50% more Reels that were created on the same day a user is scrolling.
To improve content discovery, Facebook is also rolling out AI-powered search suggestions on Reels. Similar to a feature on TikTok, these suggestions will provide prompts to help you explore topics you’re interested in more deeply.
Finally, the update brings a new social layer with “friend bubbles.” These icons, representing your friends’ profile pictures, will appear on Reels and in the main feed to show you what your friends have liked. Tapping on a bubble will conveniently open a private message with that friend, making it easier to share and discuss content.
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