Key Takeaways
- Google’s AI virtual try-on technology now supports trying on shoes, in addition to clothing.
- The feature is now available in Australia, Canada, and Japan.
- Users upload a full-length photo to see a digital version of themselves wearing the selected shoes.
- This is part of Google’s larger investment in virtual try-on, including the experimental app Doppl, as it competes with Amazon and Walmart.
Google announced on Wednesday that its AI-powered virtual try-on feature is expanding, both in terms of product category and geographical reach. Shoppers can now virtually try on shoes, and the entire feature is being rolled out to users in Australia, Canada, and Japan.
The process is straightforward: when browsing shoes on Google, users can tap the “Try It On” button on a product listing and upload a full-length photo of themselves. Within seconds, the AI generates an image showing how that specific pair of shoes would look on them, which can then be saved or shared.
This update comes just two months after Google first launched the feature for clothing, which uses a generative AI model to realistically drape garments on a user’s body. It represents a significant step up from earlier versions that only showed items on a range of pre-selected models.
The expansion into shoes is part of Google’s broader investment in the virtual try-on space. The company also recently launched an experimental app called Doppl, which uses the same core technology but allows for deeper style curation and can even create AI-generated videos of a user wearing different outfits.
With these advancements, Google is positioning itself to compete directly with other retail giants like Amazon and Walmart, both of which have introduced similar virtual try-on capabilities to enhance the online shopping experience.
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