While the tech world has been focused on Samsung’s upcoming Android XR headset developed with Google (codenamed Project Moohan), new reports reveal the company has another wearable trick up its sleeve. According to South Korea’s ET News, Samsung is in the final stages of developing augmented reality smart glasses under the codename “Haean,” with a possible launch window before the end of 2025.
The reported details paint an intriguing picture of Samsung’s approach. The company appears laser-focused on solving one of wearable tech’s most persistent problems – fit. Engineers are reportedly working to create a design that comfortably accommodates all face shapes and structures, a challenge that has plagued smart glasses from Google Glass to present-day offerings. The glasses will allegedly incorporate gesture controls to minimize physical buttons, suggesting Samsung wants to avoid the clunky aesthetic of early smart eyewear attempts.
Though specifications remain under wraps, industry watchers expect the device to run on a Qualcomm chipset and include an integrated camera, putting it in direct competition with Meta’s Ray-Ban Smart Glasses. What might give Samsung an edge is its rumored pricing strategy – whispers suggest the company is aiming for an affordable price point that could finally bring AR glasses into the mainstream.
This isn’t Samsung’s first dance with smart glasses concepts. The company filed a “Samsung Glasses” trademark back in 2023, and rumors have swirled for years about various prototypes. Earlier speculation pointed to a possible January 2025 unveiling alongside the Galaxy S25 series, though that timeline came and went without an announcement. The current reporting suggests we might see both Samsung’s XR headset and AR glasses debut together later this year, creating a one-two punch in the extended reality space.
The smart glasses market has been waiting for its breakout moment since Google Glass’s high-profile stumble a decade ago. Recent products like the Ray-Ban Meta collaboration have shown there’s still consumer interest when the execution is right. With Samsung’s hardware expertise and the apparent focus on comfort and accessibility, Haean could finally be the product that makes AR glasses stick. As the year progresses, all eyes will be on Samsung to see if it can deliver where others have struggled.
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